To put it in simple words, podcasting is similar to webcasting. It is just like online audio streaming. Podcast shows are often compared with radio shows, but you don’t have to “tune in” to listen to podcast. All that you need to do is stream or download the podcast files in your device.
Several devices can be used to listen to podcasts
Podcasts can be enjoyed with many devices including tablet PCs and smart phones. There are several android apps like- TuneIn Radio, RSS Demon news and podcast reader, Podkicker Pro, Podcast addict, Flipboard, etc. Podcasts can be best enjoyed on iPad, iPhone and Apple’s dedicated device for podcasts called- iPod.
Some podcasting devices allow users to download audio clips in their device instead of audio streaming. Content distributed in Podcast format is usually divided into small parts/ episodes. There are many companies that release music shows, comedy shows, news, educational and entertainment content in the form of podcasts.
Podcasting is back in headlines
Podcasting world is back in limelight since the beginning of this month, thanks to podcast show called “Serial.” First ten episodes of this show were downloaded by around 2.2 million listeners from around the world during first few days from its release. The show has also created history as its podcast version has been streamed and downloaded by more than 5 million iTunes users till date.
“Serial” is a story about murder that happened around fifteen years ago. The show is joint venture between producers of podcast show “This American Life” and reporter Sarah Koenig. In every episode Sarah shares facts, and details about murder’s investigation. She also re-interviews certain people who played key roles in solving this murder mystery.
Advertisers are once again spending money on podcast ads
Podcasting companies depend on ads and fundraising projects for their revenue. Till the end of last decade companies were not excited about spending money on ads for podcast shows due to very less number of listeners. But more and more companies are now delighted to share stage with podcast shows.
Podcast advertising specialist, Podtrac, sells ad spots in podcasts. The company charges around $25 to advertisers in exchange for ad spot in 1000 audio streams or downloads. Advertisers can benefit more by podcasting their ads, as people cannot skip ads while streaming. This means, listeners will definitely listen to their ad content.
Podtrac’s CEO, Mark McCrery recently interacted with reporters and said that advertisers are once again attracted to podcast shows like “Serial.” Other shows like “The Moth,” “Welcome to Night Vale,” and “The American Life” are also attracting considerable ads. These shows are attracting and engaging millions of listeners every day.
According to researchers from Edison Research nearly 40 million Americans listen to podcasts every day. The research organization’s VP, Tom Webster compared podcast show “Serial” with Netflix’s “House of Cards” and shared his opinion that Sarah Koenig’s podcast show has once again brought podcasting in limelight.