UNICEF’S Kid Power Program Is Coming to Atlanta

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The U.S. Fund for UNICEF today announced the launch of the 2016 UNICEF Kid Power school program, expanding to 13 cities across the country and empowering more than 70,000 elementary school children to get active and save lives. More than 3,200 teams of third
through fifth-graders in Atlanta, Boston, Chicago, Dallas, Indianapolis, Los Angeles, Minneapolis/St.
Paul, New York City, Phoenix, Portland (Maine), Sacramento, San Francisco/Oakland and
Washington D.C. will join the UNICEF Kid Power Team beginning in early 2016 and help save the lives
of severely malnourished children around the world.

Each city will kick-off its own 30-day “UNICEF Kid Power Month” challenge for participating teams of
students who will do their part to make the world a healthier place. While taking steps to end global
malnutrition, students will learn about the importance of physical activity and becoming global citizens.
UNICEF Kid Power is a program of the U.S. Fund for UNICEF, and is made possible through the
generous support of Presenting Sponsors Star Wars: Force for Change and Target, as well as local
supporters, parents and fans. Thanks to this funding, participating students from high-need schools will
have the opportunity to take part in the UNICEF Kid Power school program, a teacher-led classroom
experience that leverages easy-to-use technology and standards-based curriculum to promote fitness
and global citizenship. The technology includes UNICEF Kid Power Bands for students and classroom
tablets for syncing and tracking progress. The curriculum includes lessons, engagement opportunities
and quizzes on malnutrition and global citizenship to keep kids inspired and engaged. Students will be
cheered on by their parents, communities, city officials and local sports teams to inspire them to stay
active during Kid Power Month and beyond.
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By playing, running, jumping and more with the UNICEF Kid Power Band – the world’s first Wearable-for-
GoodTM – kids earn Kid Power Points. Points unlock funding from Kid Power sponsors and supporters,
and funding is used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished
children around the world. The more kids move, the more points they earn and the more lives they save.

“When UNICEF Kid Power is introduced in classrooms from coast to coast, tens of thousands of students
will improve their lives and help save the lives of their peers around the world, creating a powerful kids-
helping-kids movement,” said U.S. Fund for UNICEF President and CEO Caryl M. Stern. “Every step they
take will bring us one step closer to ending global malnutrition and ensuring that every child has a strong
and healthy future ahead of them.”

The 2016 nationwide expansion of the UNICEF Kid Power school program follows activations during the
2014/2015 school year in Boston, Dallas, New York and Sacramento. An independent evaluation of
Sacramento schools found that students engaged in Kid Power were 55 percent more active than their
peers. A second independent evaluation of schools in Boston, Dallas and New York produced similar
results, and showed a 30 percent increase in the number of days in which students met their daily
requirements for physical activity*. Not only were kids participating in UNICEF Kid Power significantly
more active than their peers, but this motivated group earned enough Kid Power points to unlock 188,850
therapeutic food packets, enough to save the lives of 1,259 children.

Globally, one in four children is malnourished – about 159 million children worldwide – while one in four
children in the United States is inactive. Malnutrition is attributable to nearly half of all deaths of children
under age five, and 16 million children suffer from the most life-threatening form of malnutrition – severe
acute malnutrition – which can require specialized care with therapeutic food packets. The therapeutic
food packets unlocked by UNICEF Kid Power contain a specially-designed protein and vitamin-rich
peanut paste, which allows children who are severely malnourished to be treated in their communities
and has the potential to transform the lives of millions of malnourished children around the world.
The growth in the Kid Power school program comes on the heels of the national retail launch of UNICEF
Kid Power Bands in November 2015, allowing families everywhere to join the UNICEF Kid Power Team
by purchasing a Kid Power Band, available at Target.com and in select Target stores, and downloading
the free companion App.** Two Star Wars: Force for Change Bands are also available in “light side”
white and “dark side” black. Kids and families everywhere can use the UNICEF Kid Power Band to get
active, go on missions to learn about new cultures and earn points that help save lives.

The UNICEF Kid Power school programs and Kid Power Month will take place in:

• San Francisco/Oakland – January 18–February 12

• Phoenix – February 16–March 11

• Dallas – February 16–March 11

• Indianapolis – February 22–March 18

• Los Angeles – February 22–March 18

• Sacramento – February 22–March 18

• Minneapolis/St. Paul – February 22–March 18

• Atlanta – February 29–March 25

• Chicago – February 29–March 25

• Washington D.C. – February 29–March 25

• Boston – March 7–April 1

• New York – March 7–April 1

• Portland (Maine) – March 7–April 1

For more information, visit the UNICEF Kid Power Schools site or UNICEFKidPower.org.

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About UNICEF Kid Power

UNICEF Kid Power gives kids the power to save lives. By getting active with the UNICEF Kid Power

Band, kids go on missions to earn points and unlock therapeutic food packets for severely malnourished

children around the world. UNICEF Kid Power is a program of the U.S. Fund for UNICEF, and is made

possible through the generous support of Presenting Sponsors Star Wars: Force for Change and Target,

as well as local supporters, parents and fans. Kid Power is also supported by Founding Partners The

George Harrison Fund for UNICEF and Calorie Cloud, in addition to Program Partners Ammunition Group

and Design Group Italia. For more information, visit www.unicefkidpower.org.

About UNICEF

The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put

children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by

providing health care and immunizations, clean water and sanitation, nutrition, education, emergency

relief and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy and

education in the United States. Together, we are working toward the day when no children die from

preventable causes and every child has a safe and healthy childhood. For more information,

visit www.unicefusa.org.

For more information, contact:

Lauren Weybrew, U.S. Fund for UNICEF, lweybrew@unicefusa.org or 212-922-2503

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